It’s one of the key lessons I’ve learned through my 37-year career as a business owner.

When our team members thrive, they’re happier.  When they’re happier, they’re more productive.  And the business grows.

When I completed my first coaching certification, I quickly discovered I was too close to my team to coach them in the ways that would really help them to thrive.

Just as you can only tell your kids so much about life, you can only offer so much coaching to your direct team at work.

I like to work with high-achievers.  Driven professionals who want business AND life success.

They’re a breed apart form the masses.  They have big goals.  They have the drive to achieve them.  You know who they are.  You know because they’re the A Players on your team.

Or maybe you can see the potential in one of your B players.  Someone who could become an A player with just a little more guidance.

Because they’re so great, your A players often get ignored.  They can look after themselves.  So your attention is drawn to the C level players who need more attention to get the work done.  Your C players drain your energy, and there’s not enough left for the A players who can take the business to the next level.

But your A players also have challenges and blind spots.  They run into blocks to their progress.  They get frustrated and begin to thin things are better out there somewhere else.  You’d like to help them, but coaching isn’t your area of expertise.

How would business change if you could offer coaching to your A players?

Here’s what I’ve found:

• Your A-Team becomes stronger.
• A Players achieve their goals because they’ve removed a few blocks and created a strategy they can implement.
• Your team works more cohesively.
• Discover your potential.
• They’re happier.
• They’re less stressed.
• They’re more productive.
• They’re less likely to leave – they begin to realize the grass isn’t greener on the other side.
• They become the leaders who help take the business to the next level.
• As they develop, they take on more responsibility and free up your time!

Corporate coaching creates the space to help your A Players achieve their goals

As Zig Ziglar said:

“You can have everything in life you want,

if you will just help enough other people get what they want”